diff --git a/apps/client/src/features/app-settings/panel/project-settings-panel/CustomFieldEntry.tsx b/apps/client/src/features/app-settings/panel/project-settings-panel/CustomFieldEntry.tsx
index 63e076439..fcc340477 100644
--- a/apps/client/src/features/app-settings/panel/project-settings-panel/CustomFieldEntry.tsx
+++ b/apps/client/src/features/app-settings/panel/project-settings-panel/CustomFieldEntry.tsx
@@ -11,6 +11,7 @@ import CustomFieldForm from './CustomFieldForm';
 import style from './ProjectSettingsPanel.module.scss';
 
 interface CustomFieldEntryProps {
+  field: string;
   colour: string;
   label: string;
   onEdit: (label: CustomFieldLabel, patch: CustomField) => Promise<void>;
@@ -18,13 +19,11 @@ interface CustomFieldEntryProps {
 }
 
 export default function CustomFieldEntry(props: CustomFieldEntryProps) {
-  const { colour, label, onEdit, onDelete } = props;
-
+  const { colour, label, onEdit, onDelete, field } = props;
   const [isEditing, setIsEditing] = useState(false);
 
   const handleEdit = async (patch: CustomField) => {
-    const oldLabel = label;
-    await onEdit(oldLabel, patch);
+    await onEdit(field, patch);
     setIsEditing(false);
   };
 
@@ -64,7 +63,7 @@ export default function CustomFieldEntry(props: CustomFieldEntryProps) {
           color='#FA5656' // $red-500
           icon={<IoTrash />}
           aria-label='Delete entry'
-          onClick={() => onDelete(label)}
+          onClick={() => onDelete(field)}
         />
       </td>
     </tr>
diff --git a/apps/client/src/features/app-settings/panel/project-settings-panel/ProjectSettingsPanel.tsx b/apps/client/src/features/app-settings/panel/project-settings-panel/ProjectSettingsPanel.tsx
index b926ad94b..dc605e5b6 100644
--- a/apps/client/src/features/app-settings/panel/project-settings-panel/ProjectSettingsPanel.tsx
+++ b/apps/client/src/features/app-settings/panel/project-settings-panel/ProjectSettingsPanel.tsx
@@ -84,6 +84,7 @@ export default function ProjectSettingsPanel() {
                   return (
                     <CustomFieldEntry
                       key={key}
+                      field={key}
                       colour={colour}
                       label={label}
                       onEdit={handleEditField}
diff --git a/apps/server/src/services/rundown-service/__tests__/rundownCache.test.ts b/apps/server/src/services/rundown-service/__tests__/rundownCache.test.ts
index 000bbe597..c5e735848 100644
--- a/apps/server/src/services/rundown-service/__tests__/rundownCache.test.ts
+++ b/apps/server/src/services/rundown-service/__tests__/rundownCache.test.ts
@@ -841,35 +841,35 @@ describe('custom fields', () => {
     it('creates a field from given parameters', async () => {
       const expected = {
         lighting: {
-          label: 'lighting',
+          label: 'Lighting',
           type: 'string',
           colour: 'blue',
         },
       };
 
-      const customField = await createCustomField({ label: 'lighting', type: 'string', colour: 'blue' });
+      const customField = await createCustomField({ label: 'Lighting', type: 'string', colour: 'blue' });
       expect(customField).toStrictEqual(expected);
     });
   });
 
   describe('editCustomField()', () => {
     it('edits a field with a given label', async () => {
-      await createCustomField({ label: 'sound', type: 'string', colour: 'blue' });
+      await createCustomField({ label: 'Sound', type: 'string', colour: 'blue' });
 
       const expected = {
         lighting: {
-          label: 'lighting',
+          label: 'Lighting',
           type: 'string',
           colour: 'blue',
         },
         sound: {
-          label: 'sound',
+          label: 'Sound',
           type: 'string',
-          colour: 'blue',
+          colour: 'green',
         },
       };
 
-      const customField = await editCustomField('sound', { label: 'sound', type: 'string', colour: 'blue' });
+      const customField = await editCustomField('sound', { label: 'Sound', type: 'string', colour: 'green' });
 
       expect(customField).toStrictEqual(expected);
     });
@@ -879,7 +879,7 @@ describe('custom fields', () => {
     it('deletes a field with a given label', async () => {
       const expected = {
         lighting: {
-          label: 'lighting',
+          label: 'Lighting',
           type: 'string',
           colour: 'blue',
         },
diff --git a/apps/server/src/services/rundown-service/rundownCache.ts b/apps/server/src/services/rundown-service/rundownCache.ts
index fa20e3692..254cc0d91 100644
--- a/apps/server/src/services/rundown-service/rundownCache.ts
+++ b/apps/server/src/services/rundown-service/rundownCache.ts
@@ -60,6 +60,7 @@ export async function init(initialRundown: Readonly<OntimeRundown>, customFields
   persistedCustomFields = structuredClone(customFields);
   generate();
   await DataProvider.setRundown(persistedRundown);
+  await DataProvider.setCustomFields(customFields);
 }
 
 /**
@@ -428,16 +429,16 @@ function scheduleCustomFieldPersist(persistedCustomFields: CustomFields) {
  */
 export const createCustomField = async (field: CustomField) => {
   const { label, type, colour } = field;
-
+  const key = label.toLowerCase();
   // check if label already exists
-  const alreadyExists = Object.hasOwn(persistedCustomFields, label);
+  const alreadyExists = Object.hasOwn(persistedCustomFields, key);
 
   if (alreadyExists) {
     throw new Error('Label already exists');
   }
 
   // update object and persist
-  persistedCustomFields[label] = { label, type, colour };
+  persistedCustomFields[key] = { label, type, colour };
 
   scheduleCustomFieldPersist(persistedCustomFields);
 
@@ -446,29 +447,30 @@ export const createCustomField = async (field: CustomField) => {
 
 /**
  * Edits an existing custom field in the database
- * @param label
+ * @param key
  * @param newField
  * @returns
  */
-export const editCustomField = async (label: string, newField: Partial<CustomField>) => {
-  if (!(label in persistedCustomFields)) {
+export const editCustomField = async (key: string, newField: Partial<CustomField>) => {
+  if (!(key in persistedCustomFields)) {
     throw new Error('Could not find label');
   }
 
-  const existingField = persistedCustomFields[label];
+  const existingField = persistedCustomFields[key];
   if (existingField.type !== newField.type) {
     throw new Error('Change of field type is not allowed');
   }
 
-  persistedCustomFields[newField.label] = { ...existingField, ...newField };
+  const newKey = newField.label.toLowerCase();
+  persistedCustomFields[newKey] = { ...existingField, ...newField };
 
-  if (existingField.label !== newField.label) {
-    delete persistedCustomFields[existingField.label];
-    customFieldChangelog[label] = newField.label;
+  if (key !== newKey) {
+    delete persistedCustomFields[key];
+    customFieldChangelog[key] = newKey;
   }
 
   scheduleCustomFieldPersist(persistedCustomFields);
-  invalidateIfUsed(label);
+  invalidateIfUsed(key);
 
   return persistedCustomFields;
 };
diff --git a/apps/server/src/utils/__tests__/parser.test.ts b/apps/server/src/utils/__tests__/parser.test.ts
index 1b968141f..988b1a7b5 100644
--- a/apps/server/src/utils/__tests__/parser.test.ts
+++ b/apps/server/src/utils/__tests__/parser.test.ts
@@ -796,7 +796,7 @@ describe('parseExcel()', () => {
         'Skip',
         'Notes',
         't0',
-        'UpperCaseFromSheet',
+        'Test1',
         'test2',
         'test3',
         'test4',
@@ -859,8 +859,8 @@ describe('parseExcel()', () => {
     const importMap = {
       custom: {
         user0: 't0',
-        user1: 'UpperCaseFromSheet',
-        UpperCaseFromOntime: 'test2',
+        User1: 'Test1',
+        user2: 'test2',
         user3: 'test3',
         user4: 'test4',
         user5: 'test5',
@@ -885,7 +885,7 @@ describe('parseExcel()', () => {
         custom: {
           user0: { value: 'a0' },
           user1: { value: 'a1' },
-          UpperCaseFromOntime: { value: 'a2' },
+          user2: { value: 'a2' },
           user3: { value: 'a3' },
           user4: { value: 'a4' },
           user5: { value: 'a5' },
@@ -927,12 +927,12 @@ describe('parseExcel()', () => {
       user1: {
         type: 'string',
         colour: '',
-        label: 'user1',
+        label: 'User1',
       },
-      UpperCaseFromOntime: {
+      user2: {
         type: 'string',
         colour: '',
-        label: 'UpperCaseFromOntime',
+        label: 'user2',
       },
       user3: {
         type: 'string',
diff --git a/apps/server/src/utils/parser.ts b/apps/server/src/utils/parser.ts
index f8bb1b660..71963aa5e 100644
--- a/apps/server/src/utils/parser.ts
+++ b/apps/server/src/utils/parser.ts
@@ -49,15 +49,15 @@ export function getCustomFieldData(importMap: ImportMap): {
 } {
   const customFields = {};
   const customFieldImportKeys = {};
-  for (const key in importMap.custom) {
-    const ontimeName = key;
-    const importName = importMap.custom[key];
-    customFields[ontimeName] = {
+  for (const ontimeLabel in importMap.custom) {
+    const ontimeKey = ontimeLabel.toLowerCase();
+    const importLabel = importMap.custom[ontimeLabel].toLowerCase();
+    customFields[ontimeKey] = {
       type: 'string',
       colour: '',
-      label: ontimeName,
+      label: ontimeLabel,
     };
-    customFieldImportKeys[importName] = ontimeName;
+    customFieldImportKeys[importLabel] = ontimeKey;
   }
   return { customFields, customFieldImportKeys };
 }
@@ -230,8 +230,8 @@ export const parseExcel = (excelData: unknown[][], options?: Partial<ImportMap>)
           }
 
           // check if it is a custom field
-          if (column in customFieldImportKeys) {
-            handlers.custom(rowIndex, j, column);
+          if (columnText in customFieldImportKeys) {
+            handlers.custom(rowIndex, j, columnText);
           }
 
           // else. we don't know how to handle this column